First, collaborative branding project for Before It Melts, an ice cream shop in Lake Nona, Florida, developed alongside fellow designer Amalya L. This concept included a full visual identity system—logo design, color palette, and mascot—as well as branded menus, digital TV advertisements for flavors, and a variety of print materials such as A-frame signage, window decals, construction walls, and limited-time offer promotions. The goal was to create a playful and cohesive look that could be carried across both digital and physical touchpoints.

Next, a branding project for a new container concept at Boxi Park, an outdoor food and entertainment venue in Lake Nona, Florida. I developed a bold visual identity that included the logo, menu design, and supporting materials like A-frames and stanchion signs. The goal was to create eye-catching, flexible visuals that matched the park’s playful, high-energy atmosphere.